As a company we are totally committed to reducing the negative impact our activities have on the environment. This commitment is embodied in our Tread Lightly campaign, which charts our progress towards our ultimate goal of becoming an environmentally sustainable business. A key element of this campaign is to communicate our progress in a clear and unambiguous way and to avoid greenwash or mis-information. Our business is making and selling commercial carpet tiles, and much of our focus has been on reducing the negative environmental impact of our products.
A major focus of our development activities has been towards creating a carpet tile backing that contains significant recycled material. This development is nearing completion and we expect to launch the new backing option in early 2009. This will result in a reduction of the overall weight of our products together with the substitution of virgin raw materials for recycled materials.